GOOD is a non-profit 501(c)3 organization dedicated to saving lives, raising awareness for organ, eye and tissue donation, correcting misconceptions about donation and increasing the number of people willing to donate life.

GOOD's "Circle of Life" newspaper campaign helps people understand more about the donation process, gives donor and recipient families a way to tell their important stories about donation and provides newspapers, organ procurement organizations and funeral homes the information they need to become participating "Circle of Life" Partners.